Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

When you browse through videos at YouTube, which do you usually click first: one with around 10 views or one with around 75,000 views? If you’re normal, then you’re much more likely to click on YouTube videos that have a lot of clicks already.

The logic is simple. The more views a video has, the more interesting the video must be. After all, why would a video gain so many views if it’s dull or uninteresting, right? Indeed, the bandwagon mentality works very well at YouTube – so why not use it to market your videos at YouTube?

We are pleased to be able to support the local industry by growing our team to provide analytical testing services. – Mark Johnson

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